Global Media Sector Set to Add $600 Billion by 2029, Says Strategy&

The media sector is entering a phase of accelerated expansion, with expectations to add around $600 billion to its global value by 2029, driven by structural shifts in consumption patterns and digital technologies.

Karim Sarkis, partner at Strategy& Middle East, said the media sector is benefiting from strong growth in streaming services, live events, video games, and digital advertising, which has become a key revenue driver.

He noted that the transition toward digital platforms began more than two decades ago, as traditional broadcasting declined, adding that the media sector now focuses on giving audiences greater freedom to choose content and viewing times.

Content at the Core of Competition

Sarkis highlighted that companies like Netflix demonstrate how content remains the decisive factor in capturing market share and scaling globally.

Regulation and Major Deals

He also stressed that regulatory approvals will play a critical role in shaping future mergers and acquisitions, particularly in the United States, while Gulf sovereign funds view media investments as part of long-term diversification strategies.